‍(31 October 2023, Hong Kong) i-CABLE Communications Limited(“i-CABLE”) (Stock Code: 1097) today announced that "Hong Kong International Business Channel" (Channel 76) will be officially rebranded as " HOY International Business Channel " with a fresh new logo starting from 1 November 2023 (Wednesday),making it easier for audiences to identify and search. HOY International Business Channel will continue to provide audiences with comprehensive global, Hong Kong and Mainland Chinese financial information, while also broadcasting various world-class sporting events, with the aim of providing Hong Kong audiences high quality and diverse television programmes.

Hong Kong International Business Channel (Channel 76) has been consistently popular with both local and non-Chinese speaking audiences. From now on, HOY International Business Channel(HOY 76) will be re-launched with a more dynamic image, continuing to offer high-quality content, including local news, global financial updates, and sports information and races, along with professional reporting in English and Mandarin. Furthermore, HOY International Business Channel will closely follow the economic trend sin the Greater Bay Area of Guangdong-Hong Kong-Macau, featuring financial experts and renowned financial commentators who will share market insights and in-depth analyses with the audience.

In the future, our three free channels, HOY TV , HOY Infotainment and HOY International Business Channel, will stay true to our mission of diverse quality content and services for audiences’ daily excellence, creating content that cater audiences with different needs. We strive to becoming a reliable entertainment and news information platform, possessing both credibility and influence. Additionally, we aspire to build a comprehensive cross-media platform that transcends both traditional and digital media.

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